What product lead growth really means

Everyone talks about it, product-led growth, but how does someone actually achieve that?

You need to balance growth with product utility, else you've just created something that can spread but isn't worth spreading

After analysing a crap tonne of product lead growth apps in the market such as:

Drift
Linktree
Canny
Notion
Trello
Loox reviews

Some common patterns arose which we've implemented into our own product to help with growth

Each of these apps have similar patterns:

Viral co-efficient >1, i.e each customer brings in more customers as they install their app on their website
Extremely simple in use case (a simple chat app, a review app or a link containing other links)
Knowledge gaps. Most of these apps are sold to an audience who aren't technically capable of building the same by themselves within a week or so (at least that's the case for Canny or Linktree)
They're all focused on bottom-line revenue. The theme they all hold is value sustainability. I.e they are directly responsible for revenue. Company revenue increase from understand product feedback easily (canny), sharing product reviews (loox) or sharing a link with all their important products (linktree)

So we kicked off with the same thesis for bugreporting. A ridiculously simple way to collect customer / QA feedback to reach Product Market Fit faster

Focus on heavy value first, bugs and customer feedback/video recordings is a massive pain for anyone trying to track down bugs
Direct cost savings for agencies, product managers and QAs trying to collect user feedback
Proven business model with somewhat competitors out there, but tackling different niches
Extremely simple use case of helping people record and give feedback
Our app is installed on our customers' websites

Have you thought of how you can focus on a distribution first product?