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8 Comments

What Product Market Fit looks like...?

5 pre-orders.... 10.... 20... 100?

I'm curious about what Product Market Fit looks like in your experience. I feel like every person has a different story.

For a more high ticket service this can be 1 or 2 customers, for a one time purchase this could be X amount, for subscritions this could be a completely different one.

So, what has been the case for you? How was the moment when your realized "there it is😲!!" ?

posted to Icon for group Product Launch
Product Launch
on January 15, 2024
  1. 2

    With the Same Effort if your customers increase linearly you're product is fit.

    Then scale what works.

    1. 1

      Yea, that's something I noticed as well. I had a product, but then I rebuilt it to make it more usefriendly and then sales started coming in. Not every day, but enough so that I can see there is something there.

      Since my products are one-off and not subscriptions I realized that I need to have a couple of them so that there is a chance to increase the customers purchase value.

      Just released a new one yesterday (paperfoldfx.com) and it seems that it can do well enough long term and it will make sense to try to scale it. The sales that have come through are all organic from my video and email list for now.

  2. 1

    Retention. People stay and buy. Same people, for period of time that works for you, that adequate for the task they perform with help of your product

  3. 1

    I don't think a specific "X amount of customers" covers PMF, you need multiple pieces coming together at once. I think this article covers everything well:

    https://longform.asmartbear.com/product-market-fit-formula/

    My current SaaS product doesn't have enough of those - hopefully my next SaaS (which will also help marketing my current product) will check all the boxes.

    1. 1

      Interesting! Thanks for sharing!

    2. 1

      Thanks for sharing the link @mrieck !

  4. 1

    I saw a consistent increase in a consumer engagment and retention, which suggests we've found a sweet spot!

    1. 1

      Was there a specific % that made you think that? Or just linear increase over time?

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