Hi. I'm working on the landing page and marketing materials for my project. And I was wondering what pronoun you use as an indie hacker? Do you use I and me rather than us and we?
Do you refer to yourself as "I" in your copy?
I am building product X to solve problem Y.
Or do you refer to yourselves as "we":
We are building product X to solve problem Y.
I'm building a SaaS B2B tool and my target audience is software companies. Using "I" sounds more personal, but it might also sound less trustworthy. What do you use?