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What pronoun (me or we) do you use as indie hacker?

Hi. I'm working on the landing page and marketing materials for my project. And I was wondering what pronoun you use as an indie hacker? Do you use I and me rather than us and we?

Do you refer to yourself as "I" in your copy?
I am building product X to solve problem Y.

Or do you refer to yourselves as "we":
We are building product X to solve problem Y.

I'm building a SaaS B2B tool and my target audience is software companies. Using "I" sounds more personal, but it might also sound less trustworthy. What do you use?

on May 15, 2024