What questions to ask potential customers that have signed up for early access?
I've had a few people sign up for early access and my plan was to email then asking things like what would they be prepared to pay.
Does anybody have any advice on the kind of things to ask them? Should I give rewards for them helping out? I have them signing up to a mailchimp list, but I'm considering not sending a template but just a plain text email so it comes across as more personal and not just marketing, any thoughts?
Ask them questions that will give you answers to your unknown questions. For example, if you were building a web browser, you'd want to find out what individuals are doing now.
You'd want to figure out their frustrations, what they love about their current experience, etc. An email is good. I've seen founders who have had a lot of success with survey tools (Typeform) when collecting this information because it is easier to manage that way.
Thanks for your input, I'll take a look at TypeForm. The current response has been pretty much none existant, but then there have only been 33 signups so far, so not unexpected. Of the 33 emails sent, 23 have been opened, I've had 1 reply and 2 people have clicked the discord link.
Hi there:
So first, getting feedback is hard, so it is completely normal if you have trouble getting it.
What we used, my co-founder and I, in our last product to get some was to basically multiply by 5 the trial period for any people who would accept to talk 15 minutes with us on the phone.
I don't know if or what kind of free plan you have in your product but what you could do is send an email to your betta tester rewarding them of a generous multiple of what your free plan will be.
To schedule call, you can send them a calendly link, very useful: https://calendly.com
About the questions to ask, try to avoid questions where an answer could hurt your feeling. Example: "Do you plan to use my product?" Very bad question, because most people don't like to hurt other people's people and it means most people won't be honest with you and won't say to you "No I won't use your product".
What you could ask is "Do you have this problem?" (this problem being something your product solve", or even better, "Do you use <your competitor>?", "Are you happy with it?"
Hope it helps.
Thanks a lot for replying Daolf, I really appreciate it.
This is what I ended up sending them - https://mailchi.mp/ecf6ed13774d/thanks-for-signing-up-for-early-access
I'm not going to take any of the feedback (if I get any) personally I mostly just want to step out of the echo chamber I'm in at the moment.
What I've done is send the above to the few signups I've had so far and set it as the welcome email when someone signs up for future signups.
If you have any suggestions for improving/changing the questions I'm open to any advice.
Hey @Kode ! Without knowing your product, some basic suggestions:
Take out this sentence and replace with something more like, "While we get ready for release, could you help us out by answering a few questions?"
You do not have to answer any of the following questions,
If at all possible, build in a form instead.
Try to add a little excitement in the top half. Random exclamations and emojis work. ;)
Thanks for your comments, I've made a couple of changes to the wording keeping your comments in mind. I'll have a think about adding a form somewhere.