What replaced Alexa Rank in your SEO workflow?
Back when I was running SEO campaigns for clients, Alexa Rank was one of those metrics everyone checked. It wasn't perfect, but it gave a quick snapshot of a site's relative popularity and was useful when comparing domains.
When Amazon shut it down, I realized a lot of people still referenced historical Alexa data during domain research, acquisitions, and competitive analysis.
These days, I've found myself relying much more on trust and quality signals instead of pure traffic estimates:
HTTPS and security configuration
Domain age and reputation
Indexation health
Backlink quality
Technical SEO signals
Overall trust metrics
I'm curious how others have adapted since Alexa Rank disappeared.
What metrics do you use now when evaluating a domain?
Do you still look at historical Alexa data when researching older websites?
What's your preferred alternative for measuring website authority and trustworthiness?
Would love to hear how other founders, marketers, and SEO folks approach this today.
Interesting approach Alexa Rank was definitely a vanity metric that many of us chased. Combining historical data with a modern trust score sounds useful for due diligence, especially when evaluating site history. Out of curiosity, how does the Trust Rate algorithm differ from something like Moz's Domain Authority or Ahrefs' DR?
Interesting how we cling to metrics even after they're deprecated—there's a nostalgia factor in SEO that makes old data feel more 'real' than new signals. Curious how your Trust Rate correlates with conversion rates on live sites.
I remember those days too—Alexa Rank felt like a badge of honor until you realized it was mostly browser toolbar data. Pairing it with a live trust metric is clever; it actually reminds me of how investors look at both trailing and forward indicators. Have you tested it against any flipped sites to see if the historical + live combo predicts future performance better?