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What’s the best way to structure SaaS subscriptions in 2025?

I always thought Freemium was the way to go. But I’ve read threads (like this one: https://x.com/TheJackStrick/status/1965796211052679194) saying bootstrapped founders should avoid free plans.

So what’s better?

  • Free plan to drive adoption
  • Classic free trial (14–30 days)
  • A paid trial (e.g. $5 for 30 days instead of $19/month)
  • Or no trial, but a money-back guarantee?

Then there are discount codes. I’ve used them a lot in past products for early adopters or event promos. Useful? Or do discounts devalue the product?

And what about annual plans: are they a must-have early on for cashflow and commitment?

I’m currently building Fileo, an AI-powered doc organizer. For pricing I’m considering different models, e.g. subscription tiers or usage-based (like number of files per month).

Would love to hear how other SaaS founders here approach subscriptions and pricing.

on September 11, 2025
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    Classic free trial for 30 days, then monthly and yearly prices, only 1 plan that include all features.

    1. 1

      Doesn't it depend on the product how long the free trial makes sense? I mean if you can learn the benefit in a few days, why granting more time to test?
      But yes, I think I'll go with only one plan, no permanent free plan option.

      1. 2

        Yes definitely, free trial should be adjusted to the time needed to see the benefit of the product. In this case I considered less than 2/3 weeks would not be enough, so I went for a full month. I might change to 14/21 days if the app gains some traction. For now I'm trying to bring first users. I think it is hard to try to be generous without compromising the product's value.

        1. 1

          Yes, that's a fine line …

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