What’s the hardest startup problem you’re stuck on right now?

I’m curious what people are actually struggling with right now.

Not the generic answer like marketing or growth.

The real problem.

For me, it’s figuring out why founders visit Ashive but don’t always continue far enough to reach value.

I’m trying to separate:

wrong positioning
weak onboarding
wrong audience
or just not enough evidence yet

What’s the problem you’re currently stuck on?

I’ll try to reply with how I’d think through it.