I’m in the early validation phase of a new product (CraftName - check in my profile) — a tool to help founders generate brandable startup names and instantly check domain availability.
Not building a full product yet.
Just trying to understand who truly feels the pain and how they currently solve it.
Here’s the challenge I’m facing - and I think many of you have been here:
Landing page sign-ups look good.
They look like validation…
…but they can be misleading.
Some people sign up because:
That’s not the same as “I need this now.”
So I’m trying to understand:
Rank these from strongest to weakest:
For context, my current approach:
I’m messaging every person who signs up and asking how they named their last project — what worked, what frustrated them, and where they got stuck.
Some respond with:
“Yeah, naming sucks, I’d definitely try this.”
Others respond with:
a 4–5 paragraph story about trying 20+ names, checking domains, rebranding twice, etc.
My hypothesis:
The stories are the real signal.
Pain shown through experience, not intention.
Curious what you’ve observed while launching your products.
What’s been your most reliable early signal that a problem is not just interesting - but painful enough to pay for?
If a few people reply, I’ll turn the insights into a simple “Validation Signal Ladder” and share here.
My current guess:
Attention → Conversation → Story → Commitment
is the order of trustworthiness.