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What’s the most reliable validation signal for early SaaS?

I’m in the early validation phase of a new product (CraftName - check in my profile) — a tool to help founders generate brandable startup names and instantly check domain availability.

Not building a full product yet.
Just trying to understand who truly feels the pain and how they currently solve it.

Here’s the challenge I’m facing - and I think many of you have been here:

Landing page sign-ups look good.
They look like validation…
…but they can be misleading.

Some people sign up because:

  • They support the idea in theory
  • They’re curious
  • They like to follow builders
  • They might need it someday

That’s not the same as “I need this now.”

So I’m trying to understand:

Which signal do you personally trust the most when validating demand?

Rank these from strongest to weakest:

  • Email sign-ups
  • People replying to follow-up emails
  • People agreeing to a short call
  • People describing their problem in detail
  • People asking when they can try it
  • People offering money to reserve early access

For context, my current approach:
I’m messaging every person who signs up and asking how they named their last project — what worked, what frustrated them, and where they got stuck.

Some respond with:

“Yeah, naming sucks, I’d definitely try this.”

Others respond with:

a 4–5 paragraph story about trying 20+ names, checking domains, rebranding twice, etc.

My hypothesis:
The stories are the real signal.
Pain shown through experience, not intention.

Curious what you’ve observed while launching your products.

What’s been your most reliable early signal that a problem is not just interesting - but painful enough to pay for?

on November 8, 2025
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    If a few people reply, I’ll turn the insights into a simple “Validation Signal Ladder” and share here.

  2. 1

    My current guess:
    Attention → Conversation → Story → Commitment
    is the order of trustworthiness.