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19 Comments

What’s your choice: custom development or ready-made softwares for your startup?

So basically there are two options to develop your digital startup:

  1. Custom software development
  2. Off-the-shelf solutions

Sure, it depends...But broadly, WHICH ONE?

on June 18, 2019
  1. 1

    There’s no single right answer—it depends on your stage and product.

    Off-the-shelf software is best for early-stage startups that want to move fast and validate ideas. It’s cheap, quick to launch, and works well for standard use cases, but it limits customization and long-term differentiation.

    Custom development is better when your product is core to your business and requires unique workflows, scalability, and full control. It takes more time and cost upfront but gives you flexibility and ownership.

    Simple rule:

    • Validate idea → use ready-made tools
    • Build scalable product → go custom

    Most startups start with off-the-shelf, validate demand, then move to custom once the direction is clear.

    At Foundersbar (https://foundersbar.com/) , we help founders decide the right path early through Product Blueprinting and then build focused MVPs with Fixed Cost MVP development when custom execution is needed.

  2. 2

    Hi! Custom development is the best choice if you have time to learn and to do it. Surely for an IT business being able to maintaint your own site is a most. For the other cases, if your hands growed from the ass or you just don't know how to do it, you need to let others take care of your software and there are a lot of companies that are ready to save you (I've worked with the guys from https://www.3magine.com).

  3. 2

    Custom developments are preferred to get exactly what you need, but depending on the project off-the-shelf software could be suitable.

    1. 1

      when do you think off-the-shelf software could be suitable?

  4. 2

    Custom development looks more attractive

  5. 2

    If it's ancillary, use an off the shelf solution. If it's your core offering, build it yourself.

    1. 1

      well, yeah...but if you are our of funds or just want to test your idea? guess, in such cases ready-made solution would be a good option

  6. 2

    I tend for off the shelf after years of custom builds that didn't have the ROI to justify the time or expense.

    If it doesn't save money in 24 months, won't do it. If it doesn't allow to meaningfully differentiate from competition, won't do it.

    I've also cut SaaS services I use for same reasons.

    1. 1

      what do you think, the quality of the product affects the ROI?

  7. 2

    for me I prefer custom software solutions for things that I need in my business. I think that's because by nature, I am a builder. I prefer building systems that I need as opposed to signing up for off-the-shelf solutions.

    Besides, I can offer these solutions to others with the same problem when it's done :)

  8. 2

    Depends on the overall cost. Both cost to maintain, complexity, and $$.

    May look for a SaaS, a WordPress single licence plugin, or build myself.

    1. 1

      Agree, it depends on a large number of factors. Though as for me, more often than not it's better to go with a custom web application since it can offer a unique set of tools and services that will suit the needs of a certain business. Besides, these days you don’t need to learn all the tricks by yourself. As @desert_eag1e said before there are quite a few companies that create advanced custom software. I was lucky enough to meet the guys https://yojji.io/custom-web-application-development
      On the other hand, I can agree that sometimes you can opt for off-the-shelf solutions as well.

    2. 1

      if you had to choose the one, which one would that be?:)

  9. 2

    I write a lot of custom software to start with, but after implementing things once I use services after that. Gives me an idea what my needs are, what I get for my money later on, and how things work.

  10. 2

    If there is something off the shelf, no need to reinvent the wheel. Time is your most valuable asset.

    1. 1

      whoof. and what about the limited functionality of the off-the-shelf solutions?

      1. 1

        Case by case, but generally you will eventually end up building something custom.

  11. 2

    I would choose custom development in a heartbeat.

  12. 1

    Guys, thanks for your insights.

    Summed them up in my new blog post: https://sloboda-studio.com/blog/development/how-to-build-an-online-marketplace-from-scratch-vs-marketplace-software/

    What do you think?