What’s your experience working with short-form video influencers to promote your product?

I’m exploring ways to collaborate with influencers in niches like real estate and broader categories like faceless video to drive awareness for a few AI video tools I’m building. The idea is inspired from David's (Jenni AI) post - https://x.com/Davidjpark96/status/1789773192435060737.

I’m keen to learn:
1/ How you identified the right influencers for your audience.
2/ What kind of content or campaigns worked best for you (e.g., tutorials, skits, product demos).
3/ Any lessons learned—things you’d do differently next time?

I’d love to hear any insights, whether you’ve seen success or faced challenges in this space. Thank you 🙏