What’s Your Smartest Q4 Marketing Move So Far?
Hey marketers
We all know Q4 can make or break the year ad costs rise, attention drops, and only the most strategic campaigns stand out. But it’s also the best time to get creative with what already works.
Some founders I’ve talked with are doubling down on email retention and micro-offers. Others are leveraging AI tools to automate lead follow ups and scale personalized outreach.
If you’re still mapping your Q4 plan or looking for ways to make your marketing systems work harder not just cost more, I know an expert who’s helping founders set up campaigns that convert especially for eCom and SaaS founders who want measurable results.
What marketing angle are you testing this Q4 retention, automation, or bold experimentation?
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You hit the nail on the head by bringing up email retention. That is the single most efficient profit lever for Q4.
Doubling down on ads in Q4 is financially risky; the conversion rate on new leads is generally crushed by the rising competition. The non-vague, profitable strategy is always to focus on maximizing the conversion rate of your existing email assets.
For me, the only angle that matters is Conversion Engineering.
It’s not about finding a generic 'expert' to run your systems; it's about employing a master strategist to re-engineer the email flow itself. The difference between an average email flow and a conversion-maximized sequence can be the difference between $0.82 RPE and a 3.2x RPE lift securing a seven-figure year-end budget.
The money is sitting in your current list, waiting for the right level of scarcity and precision copy to pull it out. Everything else is a high-cost distraction.