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13 Comments

What SaaS websites have the best pricing page, any suggestions and recommendations?

I am interested in any inspiration you can think of. Thanks a lot!

posted to Icon for group Money
Money
on May 30, 2020
  1. 1

    I visited a ton of SaaS websites to look at their pricing page to design mine and personally found close.io's pricing page the best. The ease with you can understand the difference and compare is better than anything I have ever seen. I'd definitely suggest you to check it out and also their mob. responsive version.

    1. 1

      Thanks - Looks promising
      $29.75 $21.25 for starter in annual pricing looks weird in my eyes

  2. 1

    Hi Samuel! I've curated 47 pricing page on SaaSFrame https://www.saasframe.io/categories/pricing-page (+ some best practices to create your own 😉). Let me know if it's useful for you !

    1. 1

      Coolio! Thanks. I will check it for sure.

  3. 1

    The best as in..?

    Pricing is the most powerful growth lever you can pull on. It should be tested to see where your most profitable price point is and then frame it in a way that helps sell it.

    Here is a slide form Startup School that illustrates how / why pricing is important:

    In terms of framing, it depends on your product. A good practice is to frame your ideal product tier (mid-priced) in the center. You can try the highest tier on the left or on the right (the eye scans left to right and the first price point we see becomes the anchor). Unbounce actually has the best pricing page I have come across because they put the top package on the left. https://unbounce.com/pricing. - it's not a set in stone rule but you can test it this way.

    Also, many offer annual discounts and show annual pricing by default (with a little switch to toggle to monthly.

    Design-wise, it probably matters a lot less unless you are doing something terribly wrong ;)

    1. 1

      Thanks!
      I was wondering if somebody will bring some examples with psychology behind. Anchoring + reading from left is really good example.

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      This comment was deleted 3 years ago.

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        Yep, let us know how does it change the conversation rate :)

      2. 1

        Yeah! Let me know how it goes. I would love to see the outcome of this test.

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    This comment was deleted 6 years ago.

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