What SEO advice do you have for me?

Check @xavier last post :⁠-⁠)
https://www.indiehackers.com/post/get-quick-wins-with-seo-6671f3c7aa

very underrated but important thing I have noticed is the loading speed of the website pages and NO BROKEN LINKS. Obviously this is in exception of the backlinking and all the other known factors.

There's nothing much you can do about on-page SEO for your landing page. I see you covered all the basics, like alt tags, one h1, meta, etc...
But one thing you're missing is a better <title>. Add a short description.

The vast majority of items that fall under "Technical SEO" are going to have no impact.

And that's the case for the vast majority of SaaS businesses.

If you're not running a complex setup (multiple languages, thousands of pages) you need to be focused on content and digital PR.

What do I mean by that?

If you run a tool like SEMRush, Ahrefs or another flavor - it'll output a bunch of recommendations for you.

That's fine, and a lot of those fall within "SEO best practice" let's say - but just by changing those you're not going to suddenly see a (or any) organic traffic boost, let alone growth in demos or trial signups.

What you need are two things:

1. Developing content for your target audience to start building brand awareness at the top of the funnel.

2. Building your link profile, in order to gradually be able to rank for those said queries, and later, more difficult queries as you work your way down the funnel.

Anything related to technical SEO is out the window without building great content and links.

On top of that, you can work your way into building great landing page copy that actually is focused around the desired outcome, and problem your prospects have.

That's how you can start to leverage the traffic you're getting now, across multiple SEO or other marketing channels.

I have found that the best place to find the most up-to-date and accurate SEO information is from the search engine companies themselves (how surprising!). For example, to rank high on Google read their SEO starter guide (https://developers.google.com/search/docs/fundamentals/seo-starter-guide) which goes through the dos and don'ts of SEO.

TLDR;
Read Google's SEO starter guide

• Increase quality backlinks by guest blogging, social media, etc.
• Write relevant information related to the keyword you want to rank highly in
• Use their structured data where applicable
• Use a simple title, heading, and link structure

I'm still working on improving my current SaaS ranking (https://cysuite.io) but I have had massive success in the past ranking first on Google SERP for competitive keywords based on the simple tips above.

I will not give you any “advice”, but rather point you to how others founders have nailed it,

(https://podcasts.apple.com/in/podcast/12-minute-saas-podcast/id1621014530?i=1000571448221)

https://podcasts.apple.com/in/podcast/12-minute-saas-podcast/id1621014530?i=1000570697527

Comparison pages. Compare you vs others and others vs others.

Use case pages. In-app chat for video games. In-app chat for NFT collections. Whatever you do well call that out.

Some of the best SEO techniques include optimizing website content, building backlinks, and using social media. These strategies can assist with further creating a site’s positioning in the SERPs, which can prompt more traffic.

may I ask you how you did the chat mockup? I currently need something pretty similar for my landing page :)

Apart from creating indexable, great content find a tool for SEO monitoring & analysis so that you can better keep track of how your page is developing (e.g. onpage SEO getting worse, # of backlinks increasing, etc.).

You need to write content, blog posts, and feature pages.

Do a search analysis, and find search phrases in your industry where the competition is low. The search volume doesn't matter much initially, but the higher, the better.

I would strongly recommend you follow Income School on YouTube. They do a phenomenal job of explaining SEO to everyone. 🙌

While you probably aren't going to get your landing page to rank for high-traffic keywords, without question it is worth working on for your branded keywords. If someone hears about your company through word of mouth (which happens all the time), you better pop up when they search for your name.

That being said, I just did a search for Minchat. It automatically searched for "minichat" and brought up another company. Also, Minchat seems to be part of the name of a book written in Hebrew in the 1800s.

It might be worth looking into changing the name or at least really going after those keywords. Increasing page/domain authority through quality backlinks is probably your best early-stage goal.

I have just finished my dev company https://criov.com/index.html and you are right SEO is frustrating
Everyone in the SEO space will try to sell you something - I think the best way is to focus on making great content and spend even more time promoting it to your audience/target audience. The rest will come automagically!

Hi
Hope you are doing well,
I read out your query, your website in WIP. First of all i help you in landing page regarding changes as of parameters Seo purpose then i will tell you what are the best for you as a seo purpose because work going on your website, so if you want to see plan you can see here: https://www.chawtechsolutions.com/seo-packages/
and for deeply explain you can do mail on that:- info@chawtechsolutions.com

Feedback on your value prop.

'UI SDK that lets you create in-app chat functionality in your app or website within minutes' sounds weird?

'In-app chat, with SDK' might be an easier way to say that?

Never heard of a UI SDK. But apps with APIs are common.