What should a good landing page look like?🤔
Hey🚀,
After careful consideration, my team and I redesigned the web interface we had been using for ten years. It was a big decision and we made a lot of changes to the page and hope that the new design will drive more traffic to us.
I would like to know how you designed your SaaS landing page and how you developed the pricing/payment/login pages.
Any tips, lessons or tricks? What did you do to increase traffic to your site? How do you monitor them?
If you like to know more about us💪:
We are https://doctranslator.com/ , the world leader in machine and language translation software for small businesses. We make it possible for businesses of any size to achieve fast and accurate language conversions in over 100 languages. We take data security seriously and with the strongest privacy policy on the market, DocTranslator has been the secure choice for secure translation solutions for over 10 years.
As a copywriter, I know the importance of creating a good structure for SaaS landing pages. This way, I can ensure that visitors will get the most valuable information possible about your SaaS product. Don't get me wrong, design is super crucial too but it only works when coupled with the right copy strategy.
Benjamin Brandall said, “The copy on your SaaS landing page is one of the major factors that determine whether your product lives or dies a horrible death.”
When creating the structure for a SaaS landing page, there are a few key points to keep in mind.
1- First, you need to make sure that your headline is clear and concise. You want to capture your visitor's attention and let them know what your page is about.
2- Second, you need to make sure that your content is easy to read. Break up your text with headings and subheadings so that it's easy for your visitors to scan through. And be sure to use clear and concise language throughout your page.
3- Finally, you need to make sure that your call-to-action is visible and easy to click on. You want to encourage your visitors to take action and sign up for your service. So make sure it's front-and-center on your page!
A good copy will automatically set up your SaaS LP for success!
I hope this helps, @Lucid_dream1
Thank you for your detailed and comprehensive reply! It's really helpful :-)
What audience are you targeting? Some people value speed, but most would prefer quality.
I think you have a great idea, I would refine the value proposition and highlight use cases more prominently. For example:
-It is hard to see that you accept multiple formats
-Speed needs to be outlined (e.g.not the speed of the translation but the overall process)
-You have testimonials but use cases might be even better. For example: converting technical documentation, starting to advertise in multiple countries.
-Use cases should reflect the pain points of your customers: "accelerate your sales in new countries" "open new channel of acquisition"
-Talk to your early customers, the more you will get feedback the more precise you will get
I recently analysed about 40 landing pages and wrote about my learnings. You may find my post useful: https://www.indiehackers.com/post/what-i-learned-by-spending-5-seconds-on-30-landing-pages-8dd3a57f5f. I'm still accepting entries, so fill up the form and I'll respond.
This comment was deleted 3 years ago.