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36 Comments

What strategies or marketing tools do you find most effective for promoting your products?

What tactics have worked well for different communities?

on July 17, 2023
  1. 5

    We are having a massive success with Reddit. Being hyperactive there and jumping into every relevant conversation to provide value, offer help and plug our product at the end is really strong. The great thing is that you can attract your niche.

    You are where the problem is, and you can solve it.

    We've built Surfkey to feed us only the relevant posts for our business. Give it a spin!

    1. 1

      We've built Surfkey to feed us only the relevant posts for our business. Give it a spin!
      I'll try it

    2. 1

      I haven't used reddit for marketing yet. Why is it a great tool in your opinion and what kind of success are you having if you don't mind?

  2. 2

    As the owner of Logomakerr.ai, a combination of strategies and marketing tools can be highly effective in promoting our AI-powered logo maker platform. Here are a few approaches that have proven successful:

    Digital Marketing: Implement a comprehensive digital marketing strategy, including SEO techniques, targeted online advertising, social media marketing, and content creation to reach and engage our target audience.

    Influencer Collaborations: Partner with influencers in the design, branding, and entrepreneurship space to leverage their credibility and expand our reach among their followers.

    Community Engagement: Actively participate in online communities, forums, and industry-specific platforms to connect with potential customers, provide valuable insights, and establish us as a trusted resource.

    Also, if you're looking for an AI-powered logo maker that streamlines the design process and delivers professional results, I encourage you to explore Logomakerr.ai.

  3. 2

    The most effective marketing strategy for your business will depend on your specific products, target audience, and budget. However, all of the strategies listed above can be effective if they are used correctly.

  4. 2

    Twitter and speaking about it in forums

  5. 2

    Twitter - I have 11k followers and any time I tweet I get a sizable amount of traffic to the site

    1. 1

      How did you build your following of Twitter users that actually convert?

      I think indie hackers mainly build a following of other like-minded people - which is the easier thing to do

      1. 1

        I just talk about this shit I am going through building my businesses. As a result, other business owners follow me.

        If I say I increased website conversion by X using Y... People check out Y

  6. 2

    Right now I'm focused on a B2C model and B2B model.

    For B2B LinkedIn is always my favorite and my favorite strategy is cold outreach (even on other platforms) for growing in the short term. To help boost this you can make posts, a landing page, and comment on other peoples posts (the posts + landing page build trust while commenting and connecting with people builds your audience).

    For B2C community based marketing has been working well for me. This means going onto Reddit, Discord, Forums, and other group-like platform, understanding how people engage with each other, and then joining the conversation.

    This strategy has been working well for our B2C gamified productivity system. Audience wise we're growing faster than we hoped however we're still aligning our offering/solution to the market.

    Here's our plausible analytics for reference on what's working for us:
    https://plausible.io/dayquest.carrd.co

    Note: We haven't stabilized our marketing pipelines yet so we're switching in and out of marketing tests and developing the product

    I also recommend getting a link tracker plus analytics and setting up UTM tags so as you do different types of marketing you can track what's working.

    Hope this helps!

    1. 1

      I agree. But I can‘t use Reddit, I‘m afraid, because I plan to offer my service product in German and I don‘t know if it‘s helpful for all the english speaking people on Reddit.

      Same with Twitter. Any tips?

      1. 2

        My advice would be to do a few marketing tests:

        • Find german focused sub-reddits (or maybe subs of countries that speak german)
        • Translate it into english but at the start of the post say your company is focused on serving german clients initially
        • Go to general sub reddits and ask for tips as a german entrepreneur
    2. 1

      Right now I am focusing on B2C and B2B model like you and your comment and your strategy will help me a lot. Thanks!

  7. 1

    My consulting business is in government tenders and b2b complex sales and the only thing that worked for me was email marketing. I tried everything and ended up (for like the third time) with nearly £0 in my account and did a course by a guy called Jason Squires here in the UK and it worked pretty well for me. Problem is there isn’t a huge market so would welcome any advice from people on here.

  8. 1

    As http://www.pastencopy.online is indeed a tool, most of the traffic was pulled through a google ads campaign. however, I did managed to get better results (time in app, usage, returning, etc) when I've targeted different cities in the world. eventually I have focused in cities that are known to have big IT industry in them such as Silicon valley, Tel Aviv and so on.

  9. 1

    For our previous startups, building lead magnets and launching them helped us to get traffic consistently.

    They are

    1. Product Hunt launch guide
    2. Reddit post templates
    3. A list of places to launch your product

    You can use these lead magnets

    1. As an exit-intent popup to grow your subscribers
    2. Share in communities to drive traffic
    3. Launch on product hunt and
    4. Repurpose it into a blog for SEO
    5. Do a social media giveaway

    PS: This week we launched a service where we ideate and build lead magnets for SaaS & startup founders to grow users. You can check it out here 👇

    https://growthchefs.co/

  10. 1

    For me there is bunch of other tactics but so far this is the most effective:

    1. Go to reddit or any kind community that is most related to your product.

    2. Find what they are talking about which have the most engagement upvotes and which posts are ignored.

    3. So now you should understand what people like and don't care about.

    4. From the most engaged see how you can contribute. Since most redditer don't like promotion so you need to find a way around.

    5. For me I will use every online tool available ( I even made one for free for my own usage but you can check it out at decentool.com ) to write an article related to the topic of engagement as fast I can ( minutes ).

    6. Reply to the posts and attached the article and inside the article you can promote your stuff.

    Reddit is by far is under utilized thing. There is so much trick, from finding ideas to promoting to even closing deals. You just need to be creative with it . Here an article which you check for this : https://medium.com/@muhdazharali98/how-to-utilize-reddit-to-the-maximum-for-marketing-success-6fa9452a5fa9

    Remember this style will only work if you able to write something solid withing minutes. Else you will miss the train as the engagement for the post will go down. If you can guess the post going to get a lot of engagement when it freshly post is better

    Good luck.

    1. 1

      thanks for the advice and the article-How to Utilize Reddit to the Maximum for Marketing Success👍
      Muhdazharali

    2. 1

      Hey @aquidor223 Any advise on where to start if I want to start building product

      1. 1

        my suggestion is somewhere you familiar, already engaging ( if you like anime maybe something in anime ) , know people or experts or somekind of things that will help you move faster and understand market better

        1. 1

          Thank you so much!

      1. 1

        thanks hope it helped you

  11. 1

    When starting from scratch, my go-to strategy is trial and error. Try a little bit of everything, don't be afraid. Google ads, LinkedIn, social media, forums, blog, all of them. You never know where you'll find your audience. It's also essential to have analytic tools to help you measure your progress. Google Analytics and Search Console are awesome tools to get started with. It's gonna be your compass.
    And right from the beginning, start creating content because SEO takes time to kick in. Especially backlinks. But once it's up and running, there's nothing better than organic traffic.

  12. 1

    LinkedIn has worked well for me, I try to post as regularly as possible and also engage with other people.

  13. 1

    The Reddit community is quite good for getting leads. Commenting is my thing, not just ordinary clickbait but instead I create value with some sentences (what they want to hear or helpful ideas) and add a link to the website so they can go on for more.

    I got a lot of reach out from people and it works really well for the long term...

    1. 1

      👍
      Commenting is not my thing😀

      1. 1

        it's okay, you do not need to... just go to create value through content...

  14. 1

    Direct outreach has always worked for me.