What the F*** is Waterfall Enrichment?

Imagine finding your ideal lead - someone who perfectly matches your target - but you don’t have their email address.

You try your usual data provider, but they can’t help. Frustrating, right?

Without contact info, even the best lead remains just a name on a list.

This is where waterfall enrichment comes into play.

What is waterfall enrichment?

Waterfall enrichment is a method of improving data quality by using multiple data providers.

If one provider doesn’t have what you need, you move to the next, and so on, until you find the information. It ensures you get the best data possible without paying repeatedly for the same record.

Benefits of waterfall enrichment:

Better Coverage: No single vendor can provide every contact. By using several, you increase your chances of finding all the info you need.

Fresher Data: With multiple sources, you’re more likely to get up-to-date contact details, avoiding outdated information.

Cost-Effective: Leveraging bulk requests across different providers often results in better pricing.

Simplicity: Instead of switching between different tools, waterfall enrichment provides a streamlined way to get the most accurate data from multiple sources.

Competitive Advantage: By tapping into a variety of providers, you may find contacts your competitors miss, giving you a distinct edge.

Should you build your own system?

Building your own waterfall enrichment process might seem appealing, but it's often not worth the effort. It can be expensive, time-consuming, and complex to manage multiple vendors and subscriptions.

You’ll also face ongoing maintenance issues, like managing API changes and expiring credits. A DIY system usually results in less accurate data, potentially putting you behind your competitors.

Watson: Simplifying waterfall enrichment

Watson simplifies this process by offering access to over 10 B2B data sources with just one subscription.

By uploading a CSV of your prospects, Watson will automatically scan top data vendors to find professional email addresses, giving you access to contacts that others might miss.

With Watson, you save time, reduce costs, and boost your chances of closing deals by leveraging the power of waterfall enrichment without the hassle of managing it yourself.