What the heck is Re-marketing and Re-targeting?

Re-marketing vs Re-targeting.

Aren't they similar?

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As a beginner in marketing, you may be confused about the difference between re-marketing and re-targeting.

Both re-marketing and re-targeting share the common goal of reaching the customers who have visited your website.

And they are often used interchangeably.

What differentiates the two is,

Re-marketing uses email campaigns to reach the customers, while re-targeting uses digital ad campaigns

Why should we use these?

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Because 96% of visitors who visit your website are not ready to buy,

Re-marketing and re-targeting campaigns help you target these visitors and guide them through the purchase funnel.

What to use?

Re-marketing or Re-targeting.

I'd suggest using them both in tangent.

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