What tools do you use for A/B testing?

I'd consider firstly if you have sufficient traffic and conversions to get to a statistically significant result. For the majority of early stage IH businesses, it doesn't make sense to A/B test.

After trying the usual alternatives, I switched to a custom / non-standard approach that doesn't cause the performance impact and/or screen flicker, plus allows deploying completely different sites instead of only small tests:

I have the control at the root site (/), and then the experiment under a path (/experiment).

For testing with ads, I make a copy of each ad, exactly identical except pointing to different landing pages, so no tech hurdles. Effectively, the ad platform distributes AB testing traffic.

For testing with direct traffic, I sometimes use AWS lambda function that randomly assigns visitors to '/' and '/experiment' URLs, but sometimes I just test with ads and let direct traffic be as normal.

Fellow IH user here that have a startup in this area! I'll be launching my A/B testing feature in https://howuku.com in close beta soon, would you like to try it out maybe in a couple of days?

What are your requirements in terms of functions? What do you want to be able to test? Are you looking for a free or paid versions and what budget?

Hey, Google Optimize is great to start with, but I personally don't like it because of its imo complicated and uses a session-centric-measurement.

I am working on my own AB Testing solution – abrocket.io. We are testing with some users in a closed beta. If you are interested I would love to send you an invite.

I have also experience with some other AB-Testing tools, let me know if I can help you.

Cheers

Google Optimize is a great free option to start off with A/B testing.