What was the biggest problem for you when starting a business?
Hello Hackers !
I've been trying to figure it out for a long time.
What was the biggest problem connected to online marketing [mean online presence as a whole ] for you when starting a business ?
How do you establish your website ? Do you think that it was easy process ? Do you use Wordpress, wix or some other tools ?
For me the easiest part ends when my website was been alive.
But I was totally lost where to start and what to do to drive traffic and attention to my product. I have started learning a lot about startup traction and marketing. For this I need to mention this: http://tractionbook.com/
Do you know about other good book about startup growth ? Please share with us :)
And I think I'm wasn't alone in this situation. What about you ?
Thank you for sharing your experience.
Traction trumps everything. If I were you, I'd follow the 50/50 rule in the traction book. That is, spend half of your time building product/service and the other half on getting traction.
What have you targeted as a "success" in your channels ? or what was you primary KPI to be able comparing each other.
Heyo yMachi! Primary KPI was how much money did the channel cost me and what was my conversion rate. I ended up learning that community development was my bullseye. We started conversations with parents on forums who were looking for a nanny share. Because it was free and a ~40% conversion rate, I doubled down on community development as my traction channel and started looking at ways we can employ other strategies within that channel.
It's totally got to be marketing, getting those first few sales and slowly building traction, right?
I imagine that's a consistent theme for many indie hackers. Unless you're working on a highly innovative project that's about to disrupt an industry - which is great too! I think it's really about testing small projects, sending traffic to them and seeing how people react. Then fix broken things and keep testing!
Before that, it used to be coming up with ideas worthy enough of testing. But you get over each hurdle the more you practice and the more you absorb the lessons from failures. So this, too, shall pass ;)
Thank you very much for yr reaction :) You nailed it, first few sales is key. I have focused for the first 10 very satisfied customer, and this general rule of thumb that if you find them, there is very high chance to find another ten, and so on.
Absolutely, like Paul Graham says, find a few customers that love you rather than many who merely like you. Good luck!