What was your 'flash of genius' moment?
Or as some call it your Aha moment that lead you to create your product/service. Specifically, what triggered it?
Was your Aha moment triggered by difficulty dealing with an existing product or service, or that no product/service did what you needed at the time?
Potentially the moment when I realised that I would be a potential customer.
Working in this specific profession, I found a complete lack of a centralised place for people within the UK to find the latest job listings. Yes there is LinkedIn & all the major job boards but this is one dedicated to our profession.
Knowing that I can also use the recruitment contacts made from being approached for jobs is also a great win for me. I can turn someone asking me if I'm interested in a job into a potential lead for my business.
"I would pay for something like that", I think this is the case for a lot of us.
It's nice that you saw yourself as a potential customer and your experience being recruited could be used as a means to grow.
It was probably the third app I ever built.
I found myself asking the same question, how to grow it?
A lot of time had passed since my last project and the same tactics/strategies I tried on that project probably wouldn’t work for this one.
I started to wish that I had a list of tactics that worked for other founders. I wanted a concise, actionable guide to help me figure out what to try.
Then I complained for another 9 years before actually putting one together.
What about you @tholloday?
For me it was the fact that it wasn't easy for online businesses to partner the same way Sprint and Netflix, or T-Mobile and Amazon Prime are currently doing.
That triggered my Aha moment for PartnerPave
Before PartnerPave, if two websites wanted to partner they would need to determine how money would be split, how each party would receive payment and how soon, and how to distribute their product and services to customers.
Take your marketing playbook for example. If someone wanted to partner with you and bundle your marketing playbook with their marketing software, there wasn't an easy way to do it.
I agree. Imagining how many more companies would be willing to do partnerships if the friction went down.
Better 'fits' will emerge as more businesses become open to partnerships.
Like a flywheel. Adding potential partners increases the odds of finding no-brainer partnership opportunities.
I have literally a thousand ideas, I have a flash of genius moment multiple times a day.
Agreed. If ideas paid, I'd be rich! Unfortunately they don't. And, in my case, I buy domains for them... so they actually cost me money.
One of my most important business lessons was from a friend who launched a scheduling platform. It wasn't hugely different than many of the other ones out there, but he delivered a solid product, had some decent enough marketing, build a small but loyal customer base, and has made solid money from it.
Interacting between different groups talking to people not directly related to the product, but only tangentially related. That's when you realize there's a line to be drawn.
I never thought about it this way.