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8 Comments

What was your launch strategy?

What was your strategy to launch your product? Did you build any waitlist?
Launched using PR services? Twitter? IH? HackerNews? Word-of-mouth?

Would love to know more what strategies you applied and if worked well.

  1. 2

    Didn't have one for my previous products. Should probably take my next one more seriously 😅

    1. 2

      and how did your products do after "launching"?

      1. 1

        Honestly, not very well. 😔

  2. 2

    Always be launching 🚀 !

  3. 1

    Mostly twitter, tried product hunt but didn't succeed and had early luck in Hacker news. https://bullish.email

  4. 1

    We posted our product on PH's Ship, as well as Betalist and built up a waiting list. However, more valuable was connecting one to one with prospective users before launch for user interviews, and then after launch to onboard and try out the product and give feedback. The pre-reg list had low conversions - most people forgot about us (even though we sent regular updates) or had moved on.

    I wouldn't use a PR service or pay for anything pre-launch unless it's small experiments with Google or Facebook ads maybe.

    Also - as someone else mentioned - always be launching! This YC video is great.

    I wrote a post on our timeline and key takeaways from our launch.

  5. 1

    I made one from scratch because I am not that great in marketing. For Designtack, it was a simple google sheet where I planned what will be done for 2 weeks of launching.

    While it did help me in tracking all the things, I sure learned some lessons like launch phase was too spread thin i.e. 2 weeks.

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