What We Discovered About SEO in OpenAI’s GPT Search (and Why You Should Check Yours)

While optimizing our GPT description for the OpenAI GPT directory, we discovered that search is… surprisingly literal. No plural matching. No synonyms. No semantic fuzziness.

We were ranking for “startup AI” but not “startup tools”, even though we mentioned things like PRDs, GTMs, and pitch decks in the description.

The fix?
We rewrote our title and description with exact-match keywords, removed plurals, front-loaded startup terms, and jammed in as many as we could fit in 300 characters.

As soon as we saved the changes, we saw our GPT ranking higher across multiple queries. We're now sitting at #2 for “Startup AI” — and showing up more reliably across other founder-related terms.

The takeaway:
SEO still matters, even inside LLM product ecosystems.
If you're publishing a GPT, take 10 minutes and tune your metadata. It might be the easiest visibility win you make this week.

If you’re live in the GPT store, what have you learned about how people find you? I would love to compare notes.