5
5 Comments

What works best for you - Screenshots or Demo or Trial?

I'm trying to figure out the best way to demonstrate our SaaS product. What works best for you?

  1. Just detailed screenshots
  2. A demo video
  3. A one-to-one live demo
  4. A fully functioning trial
  5. A partially functioning trial
  6. A limited lifetime version
  7. Recurring webinars
  8. Other???

Which of these options have you found the most useful to expedite your decision on whether or not a SaaS product is a good fit for you or not?

  1. 1

    This is an old discussion still I am giving my take on this for the future readers.

    For SaaS Products, we have realized that the potential customer finds the maximum value in the product when he himself tries the product on his own website. The main problem we face here is to convince them to install our installation code in their codebase, as this is time and effort consuming.

    We have found a solution to this problem by Requestly (https://requestly.io/sales-tool-for-saas-products), where potential customers can try out SaaS products on their site very quickly and no coding effort is required. Will definitely suggest the readers to try it once.

  2. 1

    I think it depends on the complexity of your product @subzero. For something like Fox Metrics, I think a demo video of key features would be great! It can be hard to convey the value of an analytics tool with screenshots alone. I think a demo video on your homepage or about page would work well.

    You could also offer a one-to-one live demo for getting initial users of your product if you don't have a large user-base already. This will really help to bring them through your product and its benefits and showcase the value they can get out of it.

    Hope this helps.

    1. 2

      Thanks, definitely helpful. We know visuals are going to help and we are working on a demo video for the home page which we hope to launch soon. The initial setup for an analytics platform is usually the bottleneck - copy and paste the script, wait for data, run reports.

      I'm going to work on improving our non-existing onboarding process and study the results, I'll post details about our findings.

      1. 1

        Sounds good. It would also be cool to see the results of this once you get them further down the line!

  3. 1

    This comment was deleted 3 years ago.

    1. 1

      Yep. It's not complicated but it's still somewhat technical which could be perceived as complicated to copy and paste the script and a lot of people that want analytics don't even know what the basic terms mean. The most common comment we get is "I just want to see what's happening on my site". I'm hoping to launch a few things to ease that also.

Trending on Indie Hackers
Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 19 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments