What would make a weekly founder report worth actually opening?
Hey guys!
I'm building a weekly brief for solo founders that audits real products and pulls out the conversion psychology behind what's working and what's leaking.
Curious what would make something like that worth opening every Friday, and not just deleting if it hits your inbox.
What's the one thing you'd want it to answer every week?
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The one thing I'd want is a delta, not a snapshot. What changed since last week and why, not just where the numbers are. Most founder reports I've seen become status updates that feel like homework to write and skim to read. The ones worth opening have a specific decision they faced that week and what they learned from it. Conversion psychology behind what's working is useful framing, but I'd be especially curious to see what was tried that didn't work, because that tends to be where the most transferable signal lives.
It's so funny you said "see what was tried that didn't work," because that made a light bulb go off... I'm always wondering about people's stories, how they built something, what they learned along the way. Tactics, strategies, etc. I just tend to get way too absorbed in too many details, so it's interesting to hear your take. Thanks!