So I'm a software developer and definitely no marketing/sales guru. I've just launched my second real web app and am struggling to get users.
My app circlesend.net sends car service reminders from garages to their clients. My understanding of this market is that mechanics are generally not very technical (when it comes to technology, cars aside... you'd hope), so I've not really been focusing on online marketing, but maybe I should?
So far, I've been cold calling. I have absolutely no experience doing this, so I was really uncomfortable doing it initially, but I'm definitely getting better. Looking at my stats in HubSpot (CRM), I've been in touch with 56 companies so far, most will have been cold calls, a few (5 - 10) will have been cold emails (which I plan on following up with a call). I've had a couple of people sound interested, maybe 3 so far, two still in the pipeline (so fingers crossed for them!) and one dropped off, but that was because my service only sends emails, he wanted text message reminders because he doesn't have his clients email addresses, but he does have their mobile numbers, so that's understandable, I said I'd get back in touch if I implement that in the future (I'm MVPing at the moment).
Most people seem to drop out because they already have a solution, which is fine, like I say, I've got an MVP at the moment, so I don't feel like I can compete against anyone established currently, perhaps I went too MVP.
Some drop out because they "like the personal touch", or they "do it manually and don't want to automate it", painfully lame responses that I need to understand better (I'll do more digging next time those answers come up).
So my question is, how would you market this service? Are my numbers too small to make a judgement call yet? I'm scraping business details from Google Maps to get contact information, so would a mass cold email marketing campaign be a good idea? Facebook Ads? Ads on Reddit? What would you do?