whatifi - Building in Public Week 4

whatifi is a highly visual, low-code financial scenario builder and projections platform. Think mind-mapping meets Excel with a sprinkle of Google Reviews.

🥚🐇 Healthy reminder to balance family and startup life

🚀 Re-write of our calculation engine going well

💸 Customer discovery meetings with Mortgage Brokers

🎙 Podcast interview with one of the largest Fintech podcasters in the world

• airs in July!

📃 Researching Webflow vs Wordpress

📈 Scaled back marketing while we do our re-write; 4 new signups. Integrating Mixpanel so we can better track guest visits

📱 Hired designer to scope whatifi Lite - our mobile, widget-like interface.

Challenges:

This weekend, it became obvious that some of the time and energy that is being spent on this project, alongside day jobs and regular life, is causing stresses on the home front. Been working on this for 2 years, bootstrap, evening and weekends, making great progress, but we're still a ways away from realizing the fruits of this labor.

Need to better balance all of this moving forward.

Links:

https://www.linkedin.com/showcase/whatifi
app.whatifi.io (desktop only)
www.whatifi.io