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What's a good newsletter CTOR, and do you think it will stay the same as we grow?

Hi everyone,

I run thisisbuiltwith.ai - a weekly newsletter covering useful AI tools for entrepreneurs & builders + one new business idea in the space.

My growth has been slow, I have to actively market it to see growth.

I currently have 320 subs, but consistently each week I get a 30% CTOR, my average for the last 6 months is 28.95%.

This is a good CTOR right? Other newsletter stats I see are less than 10%.

Is this standard for this level of subscribers?

Should I expect this number to drop dramatically as my subs grow, or am I doing something right and should just keep going?

Thanks for any advice.

on March 23, 2023
  1. 1

    I would say the CTR depends on what industry you're in.

    What is the CTR for other AI newsletters? Would be pretty hard to determine.

    I think a good way to get a good CTR is to do rigorous AB testing.

    Also, curious to hear, are you featuring any AI tools on your newsletter? Would love to get Evoke featured. Pretty useful for people building AI apps.

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