What's a good way to represent a feature on a landing page if screenshots aren't going to cut it?
I recently had my landing page critiqued by @levinunnink (see here: https://www.youtube.com/watch?v=Tp7NqK70hvM). He mentioned that some of my landing page's graphics, particularly the ones that look like clip art, aren't very effective in communicating value to a customer. I agree... But I'm struggling to think of a good way to represent a feature through graphics if a screenshot won't be good enough.
For example, a feature I have is the ability to build a registration form. But seeing a screenshot of a registration form isn't very exciting... and screenshots can seem out of place on a landing page.
Does anyone have any good tips or techniques that you've used or seen employed on other sites?
Agreed that screenshots are boring for pitching anything.
Your portrayals of registration forms might be more interesting if the forms appeared to be printed out on a piece of paper and filled out in pen.
I would consider finding a testimonial for this feature (or maybe make one up) and put it on your front page next to a happy-looking person using a computer. Also, consider photoshopping one of the registration forms onto their computer screen.
If you had a separate area for discussing the registration forms further in depth, you could consider making a form with a transparent background and use it as the background of the webpage.
If you could turn your landing page into an interactive registration form, then that could get readers' attention as well. Maybe it could fill itself in until the end, where it asks for your name and email?
Unfortunately, people can only get so excited about registration forms
That's a good point - I think just taking a screenshot and putting in a mobile device or computer frame does help, but only slightly.
I like the idea of making it an interactive experience, but I wonder if that will hurt conversion rates ,🤔. I'll definitely think about that.
Another possibility I've been using for other features is an animated gif. I think that can also help with explaining an experience from start to finish.
Something I'm leaning toward though is a "fake" UI element that explains exactly what the product does, but doesn't really make sense to use in your actual product. For example, I don't have an "activity feed" widget for registration submissions... But that doesn't mean that I can't make a mock-up of one that has a message like "John Smith just submitted his registration form and paid you $50". The idea of making a mock-up of an idea just for a landing page is sort of liberating since you are free to be as creative as necessary to send the right marketing message.