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What's an average website to signup conversion rate?

I notice my site had 36 visitors with 0 signups, last week. That's less than 3%. It feels too low, given that it's for a free Chrome extension. I am wondering what the normal rate is - 5%, 10%, 30%?

  1. 1

    It depends on how well targeted your traffic is and how well polished your conversion funnel is. I tend to assume a conversion rate of 3% for average traffic.

    One way to boost that number is to have multiple conversion methods available apart for sign ups such as join mailing list, live chat question, book phone call etc. Some folks might not be ready to buy but may want to know more about your product especially if you are a new company.

    1. 1

      Thanks for the tip Dmitri. That's true it should include multiple interaction points.

  2. 1

    I was wondering this last week (and still now) as well! Only one person responded to my post here and said 2% (https://www.indiehackers.com/post/e102038bf9), but I feel like 36 visitors is still too few to tell yet. Would love to hear if anyone has any ideas for bringing in traffic to our MVPs!

    1. 1

      Found this for ecommerce site. Maybe it's a good baseline to follow.

      • Facebook Ads average converts 9%
      • Median conversion rate for landing page is 4%

      https://www.crazyegg.com/blog/what-is-good-conversion-rate

    2. 1

      Hm. Ya, I'm not sure. I'm curious where he's got 2% number from. I agree it feels too few. I saw for SASS, from clicking the signup button to filling up the form, the ratio is about 1/3. Still looking for the number for people who click sign up (email register) button.

  3. 1

    Interesting, I'm about to launch my first Chrome Plugin so curious to see how it all works myself.

    1. 1

      What I can give would be that Chrome store gives some traffics too. That's tiny like 7-10 impressions the week and maybe 1 installation. Good luck for your launch!

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