Hi Indie Hackers.
I am working on Full-Stack Developer Job Board as a side project ( https://fullstackjob.com ).
Until brings some significant income after 5 years as employee I want to go back to be my own boss, as I was for over 15y before.
Now I have a question to you guys...
Your own person. Definitely. Many companies don't like hiring entrepreneurs. They're bad bets for the long term. (As you just confirmed).
Ok, i think it really makes sense even that there are also customers trusting more in companies for same reason. Most of them coming from some bad experiences with "Freelancer = Free as a bird"-type.
But I agree with you and other commenters, that it's most probably easier to earn trust as a person then a new, unknown company. I have over 25 years of experience to show up, the "company" not.
100% as a person
Definitely person. Being authentic goes a long way!
Nope you gotta be honest..Sooner or later your client would know that you are posing as a company and than there will be a trust issue.
good point yes, trust is easier lost as earned
I would go with a personal brand so you can position yourself as a highly paid contractor (unless you want to go into consulting). I think this will be easier because then people will see you as a solution to their problems rather than pure labor - so you don't have to compete on price.
To tweak @genemachine 's answer I'd say neither.
Position yourself as a solution to a painful problem of a specific group of people. Whether the brand is a company brand or personal brand won't matter if you pick out a good painful problem to solve.
Explication makes much sense. Was not even thinking on that point of view. Thanks :-)
Did some update on https://altafino.co.uk , adding a about me page, going in direction of "personal offer".
Thinking in doing a new page with some personal domain. let's see...
Hi to @all which gave me a answer.
Even that the "poll" is not representative, 100% giving same vote say's something and will for sure influence my way a lot.
Thanks Guys
Cheers
Stefan