What's harder? (opinions and experiences accepted)
Sell lots of low-priced or a few high-priced items?
I started two "successful" side projects in the past, both of them subscription based and both of them low-priced (one had only one plan for $ 4,99, the other an average subscription cost of $ 29).
As I am working on my next project, I was wondering about pricing and this question came to my mind.
What's harder? Sell one $500 item/monthly subscription or fifty $10 items/subscriptions? (numbers are totally random, as an example).
Let me know what you think about it.
Note that $500/month is not high-priced. Let's start talking $5000/month and up.
Still both low-price and high-price strategies are difficult to execute. It is just a matter of what you are comfortable with: customers you like to talk to, people you like to work with, dealing with the ups and downs of loosing a customer, etc.
Here some pointers:
thank you for your thoughts.
My numbers were just random numbers but I didn't limit the topic to B2B companies and $500 for consumer goods is definitely a high-price.
No strategy is easy to execute, I agree. I will read both the articles.
Thanks a lot for your time.