What's important for a community landing page?

Hey folks, when a new or returning member comes to your community, what's the most important information for you to get across on a landing page?

I'm mapping my experience of running a real world coworking/community space to online - we'd always have a poster up with the most important information right at the front door so it was impossible to miss.

We'd include things like

Code of Conduct
Community Guidelines
Best point of contact

What else would you include on a digital community platform as the first thing a community member will see before engaging with the community?