What's New: Marc Lou’s success sparks another founder's criticism
(from the latest issue of the Indie Hackers newsletter)
Here's what you'll find in this issue:
- Marc’s latest course hit big, but not everyone's impressed.
- According to TikTok, long-form videos get up to 5x more engagement than short-form videos.
- $2M MRR by helping men grow beards. Eric Bandholz grew Beardbrand fast by focusing on building trust with his audience.
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Marc Lou’s success sparks another founder's criticism 📖
Marc Lou just can't seem to catch a break from the drama lately. The recent controversy kicked off when he released his newest product, CodeFa.st, a coding course. The tagline? "Build your SaaS in 14 days."
People are loving it so much that he pulled in $100K in just two days. Impressive, right?
Enter Arib Khan, a 19 year old founder who openly criticizes the idea of selling courses, especially when the creator isn't a top expert in the field. Marc's own SaaS, Datafa.st, makes about $1K a month, and Arib wasn't shy about pointing that out.
Scale, innovate, thrive 🧑💻
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TikTok's 10 tips for long-form videos 📹
TikTok is known for short-form videos, but in recent years, the app has made a concerted effort to incentivize longer, more in-depth videos. TikTok has increased the maximum video length to an hour, and rewards creators who make videos over a minute long.
This new focus seems to be paying off. According to TikTok, the watch time of content over one minute was 5x that of short videos (although the inherently longer videos might have something to do with this), and creators who focus on high-quality long-form videos earned 15x more per month.
Luckily for us, TikTok handed out 10 tips on how creators can best maximize their long-form returns.
The Build Board 🪧
Every day, indie hackers post updates about the products they're building. Here's what the community voted to the top yesterday!
- Q-Flow: Advanced asynchronous message handler and event gateway.
- Worksomic: White label all-in-one app for productized services.
- Bitcoin Sidekick: Your bitcoin companion.
- CozyBlocks: Ultimate page builder blocks for WordPress site editor.
- NVSTly: Social Investing: A free social investing platform for retail traders.
Enjoy building in public? Post an update to your product page on Indie Hackers, and it will automatically be added to the daily leaderboard.
An e-commerce brand for beard care 🧔♂️
Eric Bandholz decided to grow out his beard for an entire year after leaving his corporate job. Over time, he got deeper and deeper into the “beardsman” community, and eventually he decided to build an entire brand dedicated to helping other men grow their beards.
Now, trust is the cornerstone of Beardbrand’s whole philosophy. Eric understood that the beardsman-to-beardsman connection was an essential way to build trust with his audience, and began producing a ton of helpful, free content. He does recommend his own products, but never in a way that feels pushy.
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Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Michal Kankowski and Stephen Flanders for contributing posts. —Channing
