What's one thing you would change on my landing page?
Landing page: https://www.usertrack.net/
Having released a new version of my product I decided to also go over the landing page and improve it a bit. I initially wanted to create a completely new one or purchase a template and edit that instead, but I decided to just change some CSS, text and content of the existing one.
What's the biggest problem you see with the landing page that could make the visitor doubt the product?
PS: I am in the process of removing most 3rd party scripts from my site, I already removed Facebook Pixel and Google Analytics, I still have to remove the Tawk.to chat and MailChimp pop-up form (I will replace it with a simple button to an external sign-up form). And I still use Gumroad.js on the pricing page for the checkout, not too happy about the extra scripts that it dynamically includes.
CSS. On Mac Safari, the page is broken.
Are you sure it's broken? Or the styling is so bad that it looks broken? There is barely any CSS on the page. I tested in Chrome, Edge and Firefox on Windows and it was fine.
Thanks a lot for mentioning that!
I don't have a Macbook, any idea how I could test it? What exactly is broken? Could you share a screenshot?
https://nimbusweb.me/s/share/4130179/cbifps8rohp1ehffn4lp
I managed to fix it. I had an old iPad in the house and the Safari issues also happend on it. I added a wrapping
divwithposition: relativeto the bugged section and it seems fixed now!Thank you very much!
(Sorry for spamming! 😅)
I can actually reproduce that same design on other browers by setting
height: 0;to the first section. Looks like Safari doesn't calculate the height of thedivas it should. I am now looking for a fix.Thanks a lot!
Oh yes, that looks broken. Weird that it works in all other browsers. The css is very simple, just a
display: flex; align-items: center;for that section, weird that it breaks. I will look into it!Nice product @XCS
Feedback
I'm also working to improve my site, excited to know your feedback too!
If I'm just picking one thing, I'd say the biggest problem is the lack of a strong unique value proposition, especially in the hero section. If people are actively looking for a self-hosted analytics solution, then what's there might work. But chances are a good portion haven't reached that stage. They may only be aware of the problem you're trying to solve. Or they may not even be aware they have the problem.
Thank you for the response!
Currently I am not sure who to market my product towards, as it's useful in so many cases that it's hard to pick only one and niche-down. What I am planning to do to fix the lack of USP is to create different landing pages for each of those niches. So the current landing page would only be targeted towards people looking specifically for self-hosted solutions, another landing page will be targeted only to people looking for WordPress analytics, etc.
Right now the landing page tries to do too many things at once and shows too many unrelated benefits. I think you are right that it doesn't clearly tell the users how it solves their specific problem.
I think creating more targeted, dedicated landing pages is a good way to go, especially if you are driving traffic to them through paid advertising.
Best of luck.
Cristian, seems like an awesome product :) I think others have hinted at it, but you could probably use a professional designer to make it fresh.
Thank you Lucas!
The current design doesn't have too much styling, I just focused on the content so far, as I edited a previous existing design and tried to not spend too much time writing CSS but fixing content and user flow.
I don't consider myself a designer, but I think I can improve the current design with a few CSS tweaks. I just wanted to get feedback on the current state to see what are the biggest issues (no reason to stylize a section which will be removed).
Based on the (few) comments that I got, it seems that the biggest problem so far is the styling.
I also thought maybe it's better if it looks "hand made" and not extremly proffesional, as it more accurately represents the fact that it's an indie product and not an enterprise-targeted platform. Or is it better for the landing page to over-deliver and set a higher expectation?
XCS,
I see this frequently with 100% developer developed products. Less emphasis given to the style and more emphasis given to function. My opinion is that when you don't have a great design, you may be selling yourself short.
Kind of like a super car with a poor paint job. Same car, but a world of difference. Give yourself a nice paint job. It will give your clients a little extra joy using your products. :)