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10 Comments

What's one thing you would improve about this page?

I'm finalising the collateral for selling my MVP. What do you think of this landing page?

https://archium.carrd.co/

What would you change?
What makes you want to keep reading / stop reading?
If you were in the target market, would you enter your details?

  1. 2

    The landing page is a bit short. I would like to see some screenshots, example, how does it look like in the end, what exactly are you doing? The intro is good, I wanted to keep reading, it doesn't reveal too little and not too much, but then I expect to see something more.

    1. 1

      You're not the only person who's said they want to learn more about what the solution is, so I think maybe I need to incorporate more of that. Thank you for the feedback.

  2. 2

    Hey Graham,

    I am not in the target market nor I understand much of the product, one thing that I think you can improve is "why" a team would need your product and highlight that on your headline.

    Take this example from Seth Godin where he says that you don't sell a drill bit instead you sell a hole, but if you go deeper, you realize that people don't want a hole just for the sake of it, they want a hole to hang a frame but it doesn't stop there. If you go deeper you realize that they want a frame to showcase something they're proud of. So to sell a drill-bit you can say something like "Hang all your pictures with this simple tool".

    That headline is not great but hopefully you get the point!

    Go deep and realize why your target market would use your product and actually tell that story in your copy.

    1. 1

      Thanks, Kho. That's a great point. I need to think through the ultimate benefits of understanding your system better and figure out how to promote those. 👍

  3. 2

    Personally, I really love to see the product in action. For example, a screenshot or a video that shows the product in use.

    When I go to "enterprise" software websites, they usually give a generic description which makes it difficult to figure out what they really do. As an indie hacker, you can differentiate yourself by showing your product clearly.

    1. 1

      Thanks. That's a really valuable POV. I'll think about how I can incorporate it.

  4. 1

    Hi Graham !
    2 cents from desktop user:

    • Header background height and header font size looks too big to me.
    • "A PICTURE IS WORTH A THOUSAND WORDS" section can have smaller line-height for texts + You can use smaller images.
    • Contact form is HUGE :)
    • Buttons hover state can have more contrast (or even another color, yellow for example).
      Good Luck! Keep going !
    1. 1

      Hi Romarto.
      Thanks so much for having a look and writing up your feedback.
      I find what you've said really interesting. The site is mostly based off a template so most of the font and image sizes are defaults chosen by someone else. On my browser, the header takes up about 1 screen - granted that's fairly large but I'm trying to be bold and ensure it gets read. The form that you said is huge takes up just over half a screen on my laptop.
      Is that what you're seeing, or are things a lot bigger? If it's displaying differently for different people I'd obviously like to get to the bottom of that.
      Cheers,
      Graham.

      1. 1

        Hi Graham !
        I believe You are browsing it on macbook or 4k screen.
        You can check website on tablet or other screen with 1366-1920px wide native resolution or even try some online tools like: https://www.browserling.com.
        p.s. here is recent data on other users screen res: https://gs.statcounter.com/screen-resolution-stats/desktop-mobile-tablet/united-states-of-america/#monthly-201909-201909-bar
        Have a great day, Graham !

        1. 1

          Those are great tools. Thank you for the pointers.

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