Hey gang, I've got a landing page together for a research/info product that I'm working on (if you're curious- https://hugo.limited/), and I'm curious about what I should be running on the analytics side to get a good baseline of info about my visitors.
The site is built on Webflow and I've got a free Google Analytics account hooked up which gives me the basics. I'm using their newest version but I'm quite shallow on analytics and am not sure if I'm missing a trick.
My product range is text-heavy research content, so I'll be leaning on SEO and
teaser content to market to potential customers (specifically enterprise UX researchers and design managers, not a lot of research is shared because it's expensive).
I haven't set up conversion goals in GA yet, but I have done that before, it's on the list.
My question is - before launching some marketing, do I need anything other than GA running? Is there a cost-effective alternative that kicks arse?