What's the best branding strategy?
What's the best branding strategy?. The biggest issue we face is to derive a better brand name for the product. how to solve the same and come up with a catchy name.
What's the best branding strategy?. The biggest issue we face is to derive a better brand name for the product. how to solve the same and come up with a catchy name.
When people ask for advice about their brand, I usually tell them that the name and logo are by far the least important part of the brand. The most important part is consistency in visual language and tone. When people see your product, or an emailer, or a tweet, or whatever ... what do they feel? Don't get too tied to a brand, your brand needs to fit the market just like your product does. Iterate on it, and make sure it comes across as natural, and not forced.
A catchy name is important, sure. But it's probably the least important element of branding as a whole.