I need to get my website in front of college students , anyone who faced a similar problem earlier?
I can say with confidence that if you do not invest in promoting your site, then you can attract student users only if your site is very useful and students will tell each other about it. For example https://www.dentalschoolpersonalstatement.com/our-services/writing-a-statement-of-purpose-for-dental-school/ helps students write a statement of purpose and this is a very popular request among students, especially those planning to go to a dentist school, because the quality of the personal statement depends on the entrance to the school. Accordingly, this site does not need financial investments. It has gained popularity for its usefulness.
not for myself, but I've seen Campus Ambassador programs work for some. Incentives in the form of social status/coupons/beer money may work.(if it fits your niche)
Swap tips for finding users and customers.