What's the etiquette for getting early users via Twitter?
I'm trying to get my first hundred users for a service I built (https://cortadomail.com/) that has the goal of delivering the content you want to your email every morning.
I've been performing searches on Twitter for people who are talking about the problem this solves, and I'm wondering what the best way is to engage with them. Should I respond in the thread, send a DM, do nothing? I'm worried about coming across as too pushy.
I have been engaging in communities and if the user is on IG. I will add them and send a personalized video message. It definitely is a process but it's a surefire way to get the ball rolling.
My problem is I am not hitting it hard enough. This is not scalable but for the first 100 users, it makes sense.
I get the feeling of being too pushy but it's all about how you frame it in your head. The feeling of being too pushy means you feel inadequate about your product. I know the feeling. Here is what I am working on to combat that. Reframe it like this "I am reaching out to this person because I am genuinely interested in this persons' problem. I have the skills and ability to potentially help this person.". Now once you get a reply LISTEN to the person. If that person is having the issue that the thing you're offering will solve then talk to the person about that.
It's only pushy when you don't believe in your offering and you're trying to get it over with without listening. Everyone wants to be heard, nobody wants to be forced upon something though.
This really addresses the psychology behind my question. Thanks so much -- really helpful way of thinking about things.
Your product seems really useful, I just requested early access. But it seems to fall in the trap of "anyone can use it". It doesn't have a clear target audience.
In your shoes, I would look for a target audience and tailor the app to that. For example, I'd love to receive updates on AWS announcements. That's because I'm a software developer building upon their cloud services. Tailor which AWS services I want to track and you let me know every morning what's new. Scores really well for people like me.
In this example, your target audience would be software developers building backend systems on AWS.
Armed with that, you will easily find out who are your influencers. In this case, AWS Heroes. Prepare a creative way to show them how your product is great.
If they love it, they will be keen on promoting it. These people are constantly looking for good references. They NEED new, good stuff to keep momentum with their own social following base.
Thank you -- I really appreciate this feedback, this great potential use case, and this concrete marketing strategy. I agree that the product doesn't yet have a clear target audience. It's something that I've known in the back of my mind for a while, and to be honest, I've been a bit hesitant to pigeonhole it, but I know that I'll need to soon, both to do more targeted marketing and to do more targeted product development. This is a good reminder of the importance of that.
I sent you an invite, and I'm going to look into AWS announcements in more detail. Mind if I ask you for feedback if I add in that capability?
Sure! I would love to try out and provide all feedback possible.
The AWS announcements tracker was just an example I gave from my own personal experience. It could be anything. Audiences that you already have a personal connection will probably be better candidates. If you do go the developer/AWS route, please let me know! Good luck!
It's best to provide real solutions to people problems. If you can solve someones' problem with your app - let them know, if not - don't bother.
Using this tactic we acquired almost 700 users on Seodity.
We also tried Twitter Ads - it didn't really work. Expensive, many bots, maybe it's not suitable with that kind of app.
Great to know that you didn't have a good experience with Twitter ads -- thanks for the heads up!
Just engage with users and bring valuable content for free! Thats what we did at Rejuvia (rejuviamedical.com). we just used twitter to see where the industry conversation was headed, and we interjected when we thought we could bring real value to people
When you say bring valuable content for free are you talking about sending them to relevant blogs, videos, etc that you created. Are you purely talking about the comments themselves? Or a combination of both?
I think a cool idea would be to engage in a group i.e Facebook. Talk to folks, understand how they are doing things and the problems they face. Then after gathering the consistent problem, writing a post and sharing that.
I haven't tried that, but as I am working towards my first 100 paying users for https://storycreatorapp.com/ I think this could be a solid strategy.
Both - ask the question "what information do my target consumers want?" and then ask "how can i get it to them in the easiest way possible" that will pay major dividends for you down the road.
Yeah a facebook group chat would be a good idea - just how practical is it?
Well, you have one more now! I just followed your @benbirnbaum account. Cool project.
Thanks! Just sent you an invite via email.
Why only on twitter? Seems certain types of people would like this a lot. FB Groups, Reddit, Telegram groups?
Great point. I was thinking about Reddit too, but it hadn't occurred to me to look at FB and Telegram groups too. Thanks!