What's the etiquette for messaging recently unsubscribers from your newsletter?
Hello! I run a riddle newsletter that gives you cash prizes if you are the first to answer for around $25 USD. Recently I have had more unsubscribers than before, none of those answered why they left. Is it okay to ask them by email directly after they unsubscribe? I'm thinking I could get good feedback.
If you're using Mailchimp you can check if those individuals opened and clicked your past emails then suddenly unsubbed.
I'd also check if they forwarded the emails and someone else unsubscribed them. (not easy to spot, I was emailed once when someone figured out they unsubbed like that)
It's very poor form to email unsubscribers but I always am looking for unique ways to do it.
IF you have any revenue, perhaps a retargeting campaign on FB would work. Specifically serve them an ad that understands they know what you do and what they are missing now.
One more thought: I routinely get more unsubscribes every time I get more subscribers. It's just a thing that happens. As long as you're under 1% unsubscribe each week, you're fine. IF more... well then let me know and maybe there's a different story.
It could honestly be "New Year Cleaning" of inboxes. or people using Leavemealone.app or Gmail's new unsubscribe notification.
Thanks for the detailed response @AndrewKamphey! The new year cleaning resolution makes a lot of sense, I lost around 1 percent in two weeks, and I've gotten more subscribers this last month than before, so that may explain the lost subscribers.
I was thinking of sending them an email and a small reward to tell me why they unsubscribe to the next unsubscribers . But that would be kind of expensive...
It's pretty bad.. as a user..
Some weird lists send an unsubscribed confirmation email with a re-subscribe link "in case it was by mistake"
You can sample 10 in a different email sender and see if you get anywhere