What's the interaction rate on your newsletter?
I'll start with ours:
We set up a newsletter for IndieBrands that currently sits on about 300 subscribers.
In the last newsletter, we had an open rate of 46,7 % (137) and of those 54% (74) clicked through to Indiebrands.
Slightly outperforming the last one with an OR of 40.4 % (115) and a CTOR of 50.4 % (58).
2 Things I did to improve it:
I changed some of the wording on the CTA from "All names" to "All 10 new brands" making it a little more appealing to click. "There is more new stuff to be found". Increasing the click on the CTA from 36 to 46.
Also changed the subject to "BATCH 3 - 10 new Indiebrands" - which previously was "New Domains & SaaS Dialogue - the interesting stories of SaaS founders.". This suits our brand more. Giving a clear number & including the term "BATCH" which was the term we originally promoted our newsletter with. Removing the vagueness of "New domains" which doesn't include our branding (Indiebrands > domains).
Now the three questions I have:
- How is your newsletter performing & what did you do to improve upon it?
- How would you go upon increasing the newsletter subscriptions?
- If you like this topic & want to take a look at it: I love to have some ideas on how I could improve on our newsletter? (I can send it to you)
Would love to hear about your newsletter & your learnings!
Cheers,
David
posted by
Great points! I think the more specific a button or link is, the higher CTR (most of the time) because ppl don't like surprises 😅
As for increasing subscriptions, the long-game has worked well for us - publishing consistently, never missing a week, and asking people to share with others in the network (repeatedly).
Most of the time, boring wins. But most people don't have the patience to make boring work.
Thank you for your feedback Ramos. Like the take "Most of the time boring wins" I'll try to keep my patience!
Mind sharing your newsletter? I'd be interested in seeing it.