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What's the most unusual way you're promoting your newsletter?

I've tried some of the traditional ways of promoting my newsletter with mixed success. For the next month, I want to try some of the more unusual ways.

So, I'd love to know - what are you doing differently?

  1. 4

    Yesterday I commented about my newsletter in a subreddit EntrepreneurRideAlong, te comment got over 20 upvotes. Since then I got around 15 subscribers in the last 24 hours, usually it takes me a week to get that much subscribers. I think that's the most unusual for me. Beside that reddit & twitter dm.

    1. 1

      Thanks, will have a look! Do you know if there are other good subreddits for sharing projects?

      1. 1

        r/Sideproject to share your project

        Beside that you can simply post entire newsletter issue on a subreddit of your niche. Like my niche is remote work so I frequently post my issues on r/remotework and r/digitalnomad

        1. 1

          Thanks, will check it out!

  2. 2

    I regularly invite folks to follow my newsletter by using a snippet in aText (a text expander on Mac) and dropping it in to casual email conversations with folks. It's a slow, boring, 1 by 1 approach, but tends to build stronger relationships over time.

    The snippet I use is:

    The team is also chronicling the build-out of Goodbits.io as a weekly newsletter. If interested, you can signup here: http://blog.mrr.ventures

    I'm also experimenting with running it in my email signature .

    1. 1

      Yes I have mine on my email signature although because I'm on Substack the tracking is not great.

  3. 2

    Pic on IG stories with a question for people to type in their email.

    1. 1

      That's an interesting idea - do you have an example of one you've posted?

      1. 1

        I literally just took a screenshot of my newsletter. And they have the button ask me anything so I put "insert your email is you want the best sports stories from the west coast in your email" I got like three adds from 800 followers for westcoastsports.substack.com

        1. 1

          ah cool, will try it!

  4. 1

    Literally cold outreach.

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