What's the secret sauce to great SaaS landing pages?

I see a lot of folks asking feedback about their LPs, so I decided to gather a few key points you should pay attention to when building your LP.

• Make the copy problem centric not feature centric. I see too many LPs showing why the product is great while it should focus on the problems the product is solving.

• Show the product in action, how it looks. Visuals are often better than words

• Describe the onboarding process how long will it take to get setup? How long until I see results?

• Show testimonials and logos of your first customers. Social proof is a great sales argument.

• List 3 USPs that will push your customer to buy your product.

• Share what makes your product different from competition. Focus on what you do really well. Share some performance numbers.

• Don't hide your pricing!

Bonus points:

• The love from your users.
• Beautiful design.
• Customer support accessibility and response time.