What's there to learn about Drift's content marketing strategy?
Hey guys, I'm in the middle of writing an article about Drift's content marketing strategy, but I want to make sure it's on a topic that B2B and SaaS businesses (like Drift) find useful.
Is there anything you'd like to know about Drift's content marketing strategy?
Or is there anything about content marketing that you're struggling with right now?
Your contribution would really enhance my work; thanks in advance!
I really enjoy Drift's case studies. They're a great way to build social proof and also share what value the product can add to businesses.
Can I ask where you'll be publishing this article?
I've built a community-based platform where digital marketers can share content like this (clickthrough.marketing). I'd love to republish the article and share it within the community!
Looking forward to reading the end post.
Publishing it on my blog >> https://premiumcontentshop.com/blog/
Sure, dm me your email or share here and I'll be in touch!
Sounds good, my email is lachlankirkwood1@gmail.com 👍
Hey Victor,
Could you share what you have right now/what you have planned, it would be much easier to give feedback and surface ideas that way
So I'm writing to help B2B and SaaS businesses understand content marketing better and make it work for them as it does for brands they often look up to.
But this target audience is ultra-specific: essentially, they treat content the way brands like Drift, First Round, and HubSpot does - in terms of being focused on the customer (almost regardless of the costs). They understand that when they put customers first, everything else tends to fall into place.