I'm new to here, so bear with me here, but spent a couple of weeks learning about Google Ads and had some positive effects in terms of ROI.
So I thought that similar principles would apply if I want to advertise on YouTube (no search/display, just in-stream stuff). I thought I am going to start with targeting very specific videos on the site (and skip keywords in this case altogether), as I have found (or so I thought) perfect videos to put the ads on.
Started with 3, then expanded to 80 videos as I just wanted focus on people who view this specific content.
Worked and reworked the Ad, had some views but the numbers in terms of clicks were tragic (one day: $20 budget, 680 impressions, 18% view rate, 1 click). Seemed weird with advertising on content so well matched to customer need. Or so I thought.
What do I miss about advertising on YouTube? I'm wondering if I should pursue this channel any further - rework the Ad, play with other placements, etc, or maybe it's just not well suited for my case?
Wondering what is everyone's experience with this. Thanks!
BTW. I'm working on https://meet.cam/