What's your best distribution channel?

The main questions I ask myself:

1. Who is my target audience?
2. Where do they hang out?

In my case, I'm targeting [1] managers of remote teams and they tend to hang out [2] on LinkedIn and Twitter.

Currently doing organic posting & commenting to get prioritized by the feed algos. I usually try to route the impressions/views onto my landing page to pipe them into my marketing/sales funnel.

Hope this helps.

SEO. If you do it well it can change the game with surprisingly little money invested (apart from time) then the flywheel starts to kick in.