What's your media outreach strategy?
I'm working on a consumer business with an IoT/Smart Home product. We address a pretty common problem for homeowners and think traditional media might be interested in covering our solution.
My question is: what media outreach strategies have worked for you? Cold e-mailing, Twitter, particular apps that you used?
I've done a small bit of cold emails to reporters who'd previously wrote about the problem we address, but haven't gotten responses.
In the past I've found trying to build a relationship with any publishers in advance can be effective.
By consistently engaging with their content on Twitter a month before you need to publish anything, they're more likely to remember who you are and respond to your DM.