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2 Comments

What's your most successful tangible/linkable asset?

Hi all,

I'm looking to build a kickass linkable asset for my site: something that's useful, and that people will really wan't to share.

I've seen a lot of talk about interactive infographics, resource lists, etc., but am wondering if anyone here has a killer idea!

Thanks in advance

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    Strongly depending on your target market I'd think.

    For me it has been

    • detailed how-to guide (aggregated best of top 10 search results content)
    • controversial piece of content (mtbikers vs. hikers) where I quoted several "influencers" from both sides

    Not to mention I did quite a lot of outreach and included people in the post which were likely to link back.

    1. 1

      That's useful, thanks.
      The outreach element is going to be good for SEO, I'm sure.