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What's your plan for Black Friday?

Depending on what kind of business you run, Black Friday could be your biggest day of the year. What's your business model and what are your plans over the next two weeks?

on November 13, 2020
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    Black Friday doesn't mean any spike in sales for us (B2B), but it's a great opportunity to obtain some new backlinks - on deals round-up posts. ;)

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      What's your business model (e.g. one-off sales, subscriptions, metered services, etc) and what do you plan to do in terms of promotions?

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        We sell monthly and annual subscriptions. The Black Friday / Cyber Monday deal is 50% off on all plans, only for new customers.
        The deal is promoted only by inclusion in multiple deals lists.

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    I'll start.

    • Business Model(s): Alchemist Camp is a monthly/annual Membership Site and Phoenix Igniter is a template I sell as a one-off.
    • Plan: I'm doing a 5-step email sequence and offering a limited time discount to my email subs. For both the membership site and the template, I plan to offer about a 33% discount that will be open for 5 days. I'm offering it for annual but not signups on the membership site.
    • Expectation: This will be my best week of the year. Last year, I earned more that three times as much during Black Friday as I did during the previous month.

    The starter template will be a bit harder to predict since it's been on the back burner for most of this summer and fall but I'm pushing to get a lot of new features done for it this month.