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When a lead magnet turns into the product

Happy Friday, builders! Just wanted to share a fun insight from this week.

We launched a free tool to check if two countries have a double tax agreement — a super simple yes/no checker for digital nomads.

Honestly, it didn’t feel like a big deal at first. It was just a tiny lead magnet we threw together to drive some traffic.

But it actually took off on Reddit — and now people are asking for a version that also checks social security agreements (like whether your contributions are recognized between countries).

Take a look — it’s a fun little thing: https://www.migroot.io/double-taxation
Curious — what would you add next? Any related pain points you think we’re missing?

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Migroot
  1. 2

    I love hearing stories like this. It motivates me so much. I wish I could come up with something I don't expect nothing of only for it to become something big.

    1. 1

      Yeah, I love reading that kind of stuff from other folks too

  2. 2

    Hi Kate, nice idea. Do you have any plan to relase the service as api? People can find it useful.

    1. 1

      Possibly, yes — especially if we at least add countries for social security coverage and include more details.

  3. 2

    Sounds interesting, I'll try it

    1. 1

      I'm glad to hear that! What did you think of it?

  4. 1

    Thats great and creative how are you going to spread the word

    1. 1

      thank you!